Illumineye Communications bags Media Outreach Partnership for #WorldsLargestMask
Noted fashion designer Manish Tripathi and The Odra Foundation, in collaboration with Uttar Pradesh Khadi & Village Industries Board (UPKVIB), Govt. of Uttar Pradesh, are on a mission to make the World’s Largest Mask (a Guinness World Record attempt), which is to be launched in January 2021 on a hot air balloon over Lucknow. For the endeavour, Illumineye Communications has been roped in as Media Outreach Partner.
The team is collecting the fabric for the mask from 10 different states, covering 10,000 kilometers. UPKVIB has also handed over 2 meters of the Khadi cloth from each of 75 districts. The collected cloth will be sewn together to make the mask measuring 100 sq. meters to beat the present world record of 72.29 sq. meters. The raw material used for making the mask will subsequently be upcycled to make alternate products with the Self Help Groups which will be provided forward linkage to the market.
The endeavour is in consonance with the Prime Minister Shri Narendra Modi’s mantra of ‘Khadi for Nation, Khadi for fashion’ and his vision of a self-reliant India and would contribute to the national movement of ‘Vocal For Local’ and ‘Aatma Nirbhar Bharat’. Mask has become a necessary part of our lives and has played a vital role in curbing the spread of the coronavirus. Since the onset of COVID-19 outbreak India, designer Manish Tripathi has employed and trained thousands of rural women for sewing the masks under his initiative ‘Sheher Se Gaon Tak’.